BigGeo Advertising Cloud
The Spatial Activation Engine for Modern Ad Tech
The BigGeo Advertising Cloud is a verticalized product suite within the BigGeo Spatial Intelligence Cloud — purpose-built to translate real-world location behavior into advertising outcomes.
At the heart of this suite is Audience Builder, our flagship solution for building and activating privacy-safe, spatially aware audience segments.
Unlike traditional CDPs or ABM platforms, the BigGeo Advertising Cloud isn't just a data warehouse or campaign tool. It's the infrastructure that turns maps into marketing and movement into monetization.
BL
by Brent Lane
How It Works
Data Ingestion
Audience Builder ingests spatial data from telcos, brands, or publishers
Pseudonymization
Data is pseudonymized into SPAIDs (Spatial Pseudonymized Advertising IDs)
Enrichment
IDs are enriched and segmented (turned into defined lists)
Activation
Segments are routed to Demand Side Platforms (DSP), platforms where advertisers buy advertising space, via direct integrations or BigGeo's agentic API
DSPs or agentic models can refine, update, and activate these segments in real time, based on real-world movement patterns — without compromising privacy or ownership.
What We Power
Audience Building from Movement
Real-world behavior, converted into usable IDs.
Agentic Targeting
AI models connected directly to audience performance and geography.
Privacy-First Infrastructure
Pseudonymization at the edge, rev-share baked into every activation.
Cloud-Agnostic & Telco-Aligned
Deploy inside your cloud or ours, with no raw data exfiltration.
Who It's For
Telcos
Looking to monetize mobility data while retaining privacy and custody
Advertisers
Needing precise, location-native segments
DSPs & SSPs
Seeking agent-level optimization of bidstreams
Publishers
Activating physical-world behavior without invasive identifiers
Why We're Different
The Future of Ad Tech Is Spatial
BigGeo Advertising Cloud isn’t just a vertical solution, it’s a foundational layer for activating the physical world.We’ve built the infrastructure to turn mobility data into monetizable audiences, geography into intelligence, and privacy into performance.With SPAIDs, Audience Builder, and a cloud-native architecture, BigGeo gives advertisers, telcos, and platforms a new way to win, one that’s real-time, rev-share ready, and geospatial by design.Where someone goes is who they are. BigGeo makes that actionable.
Thank-you for your interest